MEMES TO INSPIRE: Our Brand of "Propaganda"
How Can You Help Get The Word Out? Share and be Creative and invite others to check it out and consider joining.
1) Messaging & Image (Power = perception)
Create a short identity line: “Druwayu — Embracing Logic, Humor & Absurdity” (uses your real tagline). Repeat it everywhere (site header, social bios, merch). This creates quick recognition.
Use polished visuals (seal, flag, consistent iconography) so small membership looks established and trustworthy — perceived legitimacy draws newcomers. Wikimedia Commons
2) Speak in your people’s experience
Develop 3 core messages (Drikeyu principles) explained in plain language and one-line elevator pitches. Put them on the homepage, event pages, and social posts.
Use inside humor, rituals, slang, or recurring jokes that make participants feel like insiders (fun tactics that build morale and retention).
3) Events & tactics that energize (tactical variety)
Host short, repeatable micro-events people enjoy: weekly livestreams, absurdist “Logic & Laughter” open mic nights, and themed online study groups. Keep them <90 minutes so they’re consumable.
Run occasional high-visibility stunts that are humorous not hostile (e.g., a playful “Court of Absurdity” street performance) to get media pickup. Pair each stunt with a clear call-to-action (join, donate, sign up).
4) Use ridicule & satire carefully
Satire can disarm critics and attract attention. Produce short, shareable clips or memes that lampoon common confusions about Druwayu or poke gentle fun at spiritual pretension. Always avoid demeaning protected groups; target ideas or false claims instead. (This keeps you on the moral high ground.)
5) Targeting & personalization (choose clear targets)
Identify 2-3 audiences to recruit: curious skeptics (science-minded spiritual seekers), internet culture audiences (humor/absurdity fans), and community activists. Tailor landing pages and short lead magnets for each. nrm.fandom.com+1
Personalize outreach: short email sequences and DM scripts that speak to each audience’s values (logic, community, irreverence).
6) Pressure & credibility (sustained presence)
Keep a steady drumbeat: weekly content + monthly marquee events + quarterly campaigns (membership drive, fundraiser, anti-racism project fundraising, charitable needs to support members in need—already mentioned on our site).
Use cumulative social proof: post member testimonials, volunteer spotlights, press mentions and product sales to show momentum.
7) Offer constructive alternatives (don’t just criticize)
For every critique or public point you make, give a Druwayu-branded alternative or solution: workshops, study guides, a clear onboarding path (Learn → Join → Participate). Make it frictionless to take the next step.
8) Fundraising & merch (monetize ethically)
Limited-run merch tied to rituals/themes (seasonal designs) creates small revenue and broadens visibility. (look at our current shop) Frame purchases as both support and participation. nextdoor.com
Pair donation asks with precise, time-boxed goals (“$1,200 keeps the site online for 3 months”) to convert curiosity into support.
9) Partnerships & coalitions
Partner with complementary online groups (philosophy, skeptic, art/absurdity communities) for co-events or cross-posts — expand where others aren’t looking.
10) Digital tactics & SEO (show up where seekers search)
SEO: publish clear explainers (“What is Druwayu?”, “The Drikeyu explained”), FAQs, and multimedia (short videos). These are low-cost, high-return ways to capture people researching alternatives.
Use targeted ads sparingly to boost flagship events to look bigger; organic + occasional paid boosts = perceived momentum.
As a Personal Note: Don't put things like pamphlets on people's cars or whatever. There is no need to to engage in that particular method of "informing the public."
